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Sticky Branding: Growing a Wildly Successful Megabrand, Build an irresistible brand that stands out in a crowded marketplace
Created by Ema-Gabriela Mandachi
Description
How deeply have you thought about your brand? Is it intentional, or just an afterthought? Does yours stand out from the crowd? In the world of business, a great brand is everything.
It's tempting to believe that brands like Apple, Nike, and Pepsi achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. And it’s mandatory that you do, too.
You don’t just want a mediocre brand that doesn't take you to the success you desire. You want one that starts strong and uses that traction to take it to the top in minimal timing. You want to be the next Coca-Cola, Nike, or Amazon. You want to own a wildly successful megabrand that people everywhere know about and recognize. And because you want that type of success, you want this course.
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